AUSTRALIA & NEW ZEALAND — COMMERCIAL
Embedded in every region.
Our Australian and New Zealand commercial team, supporting growers across every region and crop.
Cirino Pasquale
NORTHERN REGIONAL MANAGER
Cirino brings over 35 years of firsthand agricultural experience, including more than 16 with Agrichem. His career spans provedoring, farm merchandise distribution and hands-on farming. Passionate about educating the market on innovative solutions, he builds the long-term relationships that underpin sustainable success.
Joshua Cordoma
SOUTHERN REGIONAL MANAGER
Josh brings over 25 years in agriculture, including more than 15 at Agrichem. His background spans refrigerated transport, citrus grower liaison, packhouse management and marketing — a practical, paddock-to-plate understanding of on-farm operations built on honesty, integrity and the best service.
Ed Redfern
BUSINESS MANAGER NZ & WA
With three decades across agricultural and viticultural industries, Ed holds a Bachelor of Agricultural Science (Honours) from the University of Queensland. His expertise spans temperate and tropical horticulture, cotton, grains, pasture, turf and forage — integrating soil science, pest management and crop nutrition.
Andrew Varady
COMMERCIAL MANAGER — WA
Andrew joined in 2024 as WA Commercial Manager, bringing more than 25 years across sales, operations, commercial leadership and team management. He takes a consultative approach to partnering with growers — improving profitability, maximising ROI and delivering meaningful environmental outcomes.
Gary O'Dowd
AREA MANAGER — QLD & FAR NORTH QLD
Gary brings nearly two decades of agricultural experience to one of Australia's most dynamic farming regions. With deep specialist knowledge across sugarcane, bananas and avocados, he delivers practical, tailored agronomic solutions attuned to the complexities of tropical farming.
Josh Mellor
AREA SALES MANAGER
Josh grew up on a mixed cotton and winter cropping station in western NSW. He holds a Bachelor of Business in Agricultural Commerce from the University of Sydney, Orange. Joining Agrichem in 2026, he covers east Victoria, the western districts and Tasmania, with 20 years across horticultural category planning and project management.
Tony Bennett
AREA SALES MANAGER
Tony Bennett is Agrichem's Area Sales Manager for Northern NSW and Southern QLD, a role he has held with distinction since 2013. Holding a Bachelor of Science – Systems Agriculture and backed by a 30 year career spanning agronomy, farming, marketing, and sales, he brings a rare combination of scientific grounding and real-world commercial expertise to the regions he manages. Tony's depth of knowledge and long-standing industry presence make him a trusted adviser and valued partner to the growers and businesses he works alongside. His enduring commitment to Agrichem and the agricultural community is a testament to both his passion and the meaningful relationships he has built over decades.
Jazmine Murray
CUSTOMER EXPERIENCE MANAGER
Jaz leads customer experience at Agrichem with an extensive background spanning CX across multiple industries. Since moving into agriculture she has driven the transformation of customer infrastructure, strengthened client relationships and elevated the brand through a seamless, intentional customer journey.
Karen McDonald
CUSTOMER EXPERIENCE OFFICER
Karen brings over 30 years of experience in customer service and administration, including four dedicated years with Agrichem. Known for her warm, people-first approach, Karen takes pride in building strong relationships and ensuring every customer interaction is positive, professional and responsive. Her extensive experience allows her to anticipate customer needs and provide the dependable, personalised service that is central to the Agrichem customer experience.
Mark Eder
COMMERCIAL MANAGER — SOUTH ISLAND, NZ
Mark leads commercial strategy and customer partnerships across New Zealand's South Island, supporting growers and distributors with practical, results-driven advice on Agrichem's range.
TECHNICAL TEAM — AUSTRALIA & NEW ZEALAND
Science, in the field.
Our Australian and New Zealand technical team, evaluating and delivering practical nutritional solutions on farm.
Dr Tiago Tomaz
TECHNICAL DIRECTOR — AUS/NZ
Tiago joined Agrichem in 2024 as Technical Director for Australia and New Zealand, bringing a career spanning fundamental plant biochemistry and physiology research at university and state government levels, a Fulbright postdoctoral fellowship in the USA, and senior leadership within a vertically integrated, large-scale plant pharmaceuticals business — where he led the full crop production pipeline across crop R&D, field operations, and production for a number of years. He takes a science-led approach to partnering with growers — helping them unlock crop performance through smart nutrition and biostimulant science.
Sandeep Gogireddy
Technical Agronomist – Queensland
Based in Bundaberg and supporting growers across Queensland, Sandeep holds a Master's in Agricultural Science, with expertise in crop nutrition, crop physiology and data analysis. He combines strong technical knowledge with practical field experience, translating complex research and agronomic information into clear, actionable strategies for on-farm application.
Sandeep is passionate about achieving farmer-led outcomes and takes the time to understand each grower's individual crops, challenges and commercial objectives. His approach is focused not only on agronomic performance, but also on ensuring recommendations are practical, commercially relevant and capable of delivering measurable value at farm level.
Athulya Shajan
TECHNICAL FIELD OFFICER — WA
Athulya works closely with growers and industry partners to evaluate, develop and deliver practical nutritional solutions that support crop performance, soil health and commercial outcomes. With academic training in Horticultural Science and a Master’s degree in Dryland Agriculture from Curtin University, Athulya combines technical knowledge with a practical understanding of Western Australian production systems. Her work includes supporting field trials, translating trial results into grower-focused recommendations, and helping tailor programs to local crop, soil and seasonal requirements. Athulya is passionate about helping growers adopt science-led solutions that improve nutrient efficiency, crop resilience, yield consistency and produce quality.
Ana Kiernicki
TECHNICAL FIELD OFFICER — WA
Ana graduated with a Biology and Masters Degree in Plant Ecology from the University of Buenos Aires, Argentina and brings hands-on laboratory and field experience spanning analytical chemistry, viticulture, and agronomy. Her agricultural background has included technical roles in olive crop production and soil health management, underpinned by scientific fieldwork in ecology and mycology research. Beyond technical skills, Ana co-founded a youth environmental NGO, and has a track record of cross-functional collaboration and commitment to sustainable practices. Her work supports the development of tailored nutritional solutions designed to strengthen crop performance, nutrient efficiency, soil health and produce quality.
Karen McCallum
TECHNICAL FIELD OFFICER — NZ
Karen works alongside growers and industry partners to evaluate and demonstrate product performance, translating technical findings into clear, practical recommendations for New Zealand production systems. With a Bachelor of Agricultural Science from Lincoln University and a strong connection to farming, Karen brings hands-on technical knowledge across horticultural, vegetable and arable cropping systems. Her experience includes managing small-plot research and development trials, overseeing product efficacy and crop-safety assessments, and supporting technical operations across irrigation, fruit quality, soil testing and plant tissue analysis. Karen is passionate about helping growers make confident, informed decisions that improve crop performance, nutrient-use efficiency and production outcomes.
Wanda O'Meara
TECHNICAL FIELD OFFICER — NZ
Wanda holds a Bachelor of Horticultural Science from Massey University and brings a strong blend of field-based and analytical experience across horticultural systems. She has hands-on expertise in conducting field trials, validating crop performance data, and maintaining strict varietal assessment protocols, complemented by practical production experience across greenhouse and field-grown crops. With a solid foundation in experimental design, statistical analysis, and crop science, along with proven strengths in coordination, reporting, and stakeholder engagement, Wanda connects data-driven insights with on-farm outcomes.
INTERNATIONAL SALES
Growing Agrichem worldwide.
Our international team, supporting growers and distribution partners across global markets.
Mike Dobbins
CEO & INTERNATIONAL SALES DIRECTOR
Mike leads Agrichem as Chief Executive Officer and International Sales Director, guiding the company's global growth strategy and its network of distribution partners across more than a dozen markets. He works closely with distributors and growers worldwide to understand their challenges and ensure Agrichem continues to deliver practical, effective solutions for agriculture.
As Agrichem's owner for almost 25 years, Mike has a genuine passion for building a business that makes a positive and lasting contribution to agriculture. He believes that producing high-quality, innovative products that support healthier crops, more sustainable farming practices and better outcomes for growers can ultimately help leave the earth in a better place for future generations. This philosophy continues to shape Agrichem's products, partnerships and long-term direction.
Erin Conza
Senior Technical Manager – International
With more than 35 years at Agrichem, Erin brings an exceptional depth of technical knowledge, practical experience and agricultural expertise to his role. His long history with the business has given him an unrivalled understanding of Agrichem's products, their application in the field and the diverse challenges faced by growers across different crops, regions and growing conditions.
Over three decades, Erin has built an extensive knowledge of plant nutrition and crop performance, combining technical understanding with years of practical, real-world experience. He is a highly valued source of knowledge within Agrichem, providing technical guidance and sharing the experience gained from working closely with growers, agronomists and industry professionals throughout his career.
Kris Dobbins
Managing Director — Agrichem Mexico
As Managing Director of Agrichem Mexico, Kris brings extensive experience across agricultural operations, manufacturing, business management and international markets. His broad understanding of the Agrichem business, combined with hands-on industry experience, enables him to lead the Mexican operation with a strong focus on customers, operational performance and sustainable growth.
Kris has a genuine passion for agriculture and a strong commitment to understanding and supporting the needs of farmers. He believes in listening to growers, understanding the challenges they face and building trusted relationships that extend well beyond the supply of products. His hands-on approach and genuine care for farmer outcomes are central to how he leads Agrichem Mexico, ensuring the business remains closely connected to the people and communities it serves.
Dr Deepak Mathur
Senior Technical Manager – International
Dr Deepak Mathur brings extensive technical, agronomic and field-based experience to his role as Senior Technical Manager at Agrichem. With a PhD in Plant Physiology specialising in Stress Physiology, Biochemistry & Biophysics and decades of experience within the agricultural industry, he combines a strong scientific foundation with practical knowledge gained from working directly with crops, growers, agronomists and distributors across diverse agricultural environments.
Working extensively across Agrichem's global markets, Deepak supports distributors, agronomists and growers to understand local crop challenges and achieve the best possible results in the field. His passion for agriculture, strong technical capability and hands-on approach have enabled him to build trusted relationships throughout the industry and make an important contribution to Agrichem's technical expertise and customer support.
Rene La Praik
Customer Service Manager – International
With almost 20 years at Agrichem, Rene brings a wealth of experience, knowledge and long-standing customer relationships to her role as Customer Service Manager — International. As a central point of contact for Agrichem's international distributors and customers, she coordinates enquiries, orders and support across the company's global markets.
Rene's extensive history with Agrichem has given her an exceptional understanding of the business, its products, customers and international operations. Her depth of knowledge, attention to detail and ability to navigate the complexities of servicing global markets make her an invaluable resource for both customers and the wider Agrichem team.